A CULTURE OF PURPOSE
Gucci Equilibrium, is a collection of all our values, positive instincts and ambitions. It’s a balance of the aesthetics of the things we produce with the ethics in which we believe. We are driven by our Culture of Purpose (central to everything you’ll find here at Gucci Equilibrium).
A sense of purpose defines and articulates the values that make us who we are. Everything we do is for a reason. We know that our brand and our people are committed agents of social and environmental change and we take that seriously.
A Culture of Purpose means that we can answer the expectations of our customers, our employees, our suppliers and everyone in the wider Gucci family. But, in order to have real purpose, you need to demonstrate that you have integrity. Integrity is what we value most at Gucci.
As a company, we strive to manage the planet’s finite resources, and build a culture of respect. At the same time, our people are also free to innovate, create, and grow.
We call this state of affairs ‘Equilibrium’ – a balance of the aesthetic of what we do, with the ethics in which we believe.
Here we invite you to go deeper into our culture of purpose and find out what drives us and defines us at Gucci. We’ll constantly update you on our progress in ensuring that every decision we make is the right one on behalf of people and the planet. We’ll report on the way we are letting planet earth set the limits and how we are applying innovation and cutting-edge science to find new ways to manage our impact.
We’ll also explain how we account for our actions, helping to shift the way that society values companies to make them more sustainable. Equilibrium means that we are committed to bringing the very best quality to our customers, while maintaining positive environmental and social impact. We search out sustainable materials, find the least invasive processes, dream up innovative solutions and, importantly, look after the people who help us to achieve all this.
Beware Gucci Equilibrium is designed to inspire and motivate. After all that’s what it’s all about. This is the place where we set out our goals and we celebrate the concrete actions that are making a difference.
This is where we balance our desires and our ambitions with our values and our commitment to a responsible future.
Working together we are stronger. Working together we are in unison.
Thank you for joining us on this journey towards greater Equilibrium.
CSR DEEP DIVE
To take a deeper dive into how we manage sustainability within our business, click through to read about our Corporate Sustainability & Responsibility Policy
You can find the most important international standards, guidelines and procedures here too.
Gucci is one of a number of world-leading fashion brands that make up the Kering luxury group. By ‘empowering imagination’ Kering encourages its brands to reach their potential, in the most sustainable manner possible (as you can see, at Gucci we have taken this as a literal challenge!).
Gucci adopts the Kering Code of Ethics, which states our values as well as the ethical principles that must be adhered to wherever we operate.
Kering has pioneered the reporting of the impact of all its activities and products made under the group. You can read about this within the Reference Document, which is published every year.
If you have any questions that aren’t answered on Equilibrium, please get in contact with the Gucci Corporate Sustainability & Responsibility Department. You can reach us via email: firstname.lastname@example.org