In view of the International Day for the Elimination of Violence against Women on November 25, Gucci will raise awareness about the cause by donating a portion of the proceeds from sales and pre-orders of the Gucci Signoria slingback pumps in the Rosso Ancora hue to Casa delle Donne, a women’s rights institution soon to be inaugurated in Florence.
Part of the proceeds will contribute to a larger donation that Gucci is making to Nosotras Onlus – an association part of the ATS DoMo, Donne in Movimento per i diritti (Women in Movement for Rights), which has been formed in collaboration with Le Curandaie Aps and Co-Co Association (Spazio Costanza) to support Casa delle Donne in Florence.
Conceived as a collaborative space, Casa delle Donne will function as a central hub where various rights-focused organizations come together to pool their expertise and create meaningful initiatives for the women of the city.
“At Gucci we persist in our mission to intertwine creativity with influential advocacy, igniting positive transformation not only within Florence but across the entire Italian territory. Our support of Casa delle Donne is an extension of our brand’s unwavering commitment to fighting for equality and women’s empowerment,with their colour and the deep cultural significance attached to the cause they represent, the Rosso Ancora Signoria slingback pumps, showcased at Sabato De Sarno’s inaugural fashion show, exemplify our commitment to raising awareness around one of the most critical issues affecting women today.”
In Italy, red shoes have emerged as a symbol in the fight against femicide and violence against women with many Italian squares adorned with hundreds of red shoes – a silent march that is a symbol of protest and heightened awareness surrounding this ongoing issue.
Gucci’s dedication to promoting women’s rights through both advocacy and concrete actions is found on a global scale and adheres to the mission of Gucci CHIME, the House’s global campaign to convene, unite, and strengthen the voices speaking out for gender equality.
Throughout Italy, the House remains unwavering in its commitment to championing programs aimed at combating gender-based violence and providing support to female survivors by closely collaborating with a network of local organizations. These esteemed partners include Associazione Artemisia and BEAWARENOW in Florence, Casa Internazionale delle Donne in Rome, SvS Donna Aiuta Donna with the Cascina Ri-Nascita project in Milan, and Cooperativa Eva in Naples.