About Chime – Gucci Equilibrium

A global campaign to convene, unite and strengthen the voices speaking out for gender equality.

CHIME FOR CHANGE aims to inspire participation in a collective community, bringing people together across borders, and generations to unite in the fight for gender equality.

CHIME FOR CHANGE was launched in 2013 by Gucci, together with Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter.

To date CHIME FOR CHANGE has raised more than 19 million USD to support hundreds of projects across the globe, with partners such as Equality Now, the Global Fund for Women, Ms. Foundation for Women, mothers2mothers, UN Women, and other diverse feminist organizations and movements led by and serving women of color, Indigenous women and girls, young feminists, Disabled women and girls, transgender and gender expansive women, and other groups who have been historically marginalized.

“My aim is to send a clear and loud message about the fact that the entire Gucci community is gathered together standing for gender equality.”

Alessandro Michele, Gucci Creative Director

To further amplify and celebrate the community of global voices speaking out for gender equality and self-expression, in 2019 Gucci began publishing the CHIME zine, edited by community organizer Adam Eli and art directed by Italian visual artist MP5, which features contributions from activists and artists around the world. Digital versions of all current issues can be viewed and downloaded at https://equilibrium.gucci.com/zine/.

As part of CHIME FOR CHANGE’s commitment to create change for women and girls around the world, CHIME FOR CHANGE joined forces with the KERING FOUNDATION in 2020 to launch #StandWithWomen, a campaign to expand funding for nonprofit organizations supporting women and girls and addressing gender-based violence that has intensified since the COVID-19 outbreak. Support from CHIME FOR CHANGE and the KERING FOUNDATION has helped these global partners continue to mobilize for the safety, health and justice of all women, including women of color, transgender women, Indigenous women and disabled women, especially during this ongoing time of limited access to services and resources. More about #StandWithWomen including key accomplishments from CHIME FOR CHANGE partners can be found here.

In early 2021, to further drive global impact on gender equality, Gucci proudly joined UN Women’s Generation Equality Action Coalitions as the private sector lead on the Feminist Movements & Leadership Action Coalition. The Action Coalitions were formed to catalyze multi-sector collective action toward gender equality and deliver concrete results for girls and women in all their diversity. Gucci responded to the call for bold initiatives with a series of policy, programmatic, advocacy and financial commitments to accelerate progress for gender equality. More about the Generation Equality Action Coalitions and Gucci’s commitments can be found here.

Chime For Change in numbers
More than 19 million USD raised to support gender equality projects and advocacy in 89 countries
460 projects funded with 182 nonprofit partners and grassroots organizations
More than 630,000 girls and women globally have benefitted directly from CHIME FOR CHANGE projects, which have reached more than 3 million family and community members