Gucci’s circular efforts recognized at this year’s Camera Nazionale della Moda Italiana Sustainable Fashion Awards
Gucci was awarded the prestigious Ellen MacArthur Foundation Award for Circular Economy at the 2023 edition of CNMI Sustainable Fashion Awards held on September 24th at Teatro alla Scala in Milan.
The honour was bestowed on Gucci for its commitment to embed circular economy principles across its entire value chain, with the objective to design out waste and pollution while enhancing durability, reuse, recycling and second life. The award follows on from last year’s CNMI Climate Change Award, which recognized Gucci’s efforts to champion regenerative agriculture.
The House took home this year’s award for its ‘Denim Project’, an initiative promoting scalable collaboration and circularity every step of the way. During the ceremony, Sinéad Burke presented the award to Gucci’s CEO, Jean-François Palus, who highlighted the importance of collaboration and reaffirmed the House’s ongoing commitment to combine a heritage of timeless luxury and craftsmanship with its vision of a modern, responsible and circular luxury for the future.
“Building scalable collaborations is a vital part of Gucci’s strategy and the ‘Denim project’ is an example of combining the many strengths of the House’s supply chain partners and leveraging innovative tech to enhance circular economy principles.”
Conceived at Gucci’s Circular Hub in collaboration with partners International Promo Studio, Candiani Denim, and Filatura Astro, the project is thoughtfully designed in alignment with the House’s comprehensive circular guidelines, combining 74% regeneratively-grown cotton fibres, sourced from the Regenagri®-certified Algosur farm in Spain, with 26% post-consumer recycled (PCR) fibres collected and re-spun in Italy. The resulting denim garments better withstand material blending with PCR cotton while enhancing durability and ensuring end-of-life recyclability.
The first products developed under the Denim Project will be available in 2024 and will also include a digital product passport tracing the journey from raw materials to manufacturing and production, as well as providing information about product care and repair services to Gucci clients.