Gucci’s sustainability strategy

A ten-year sustainability plan to reinforce a culture of purpose

At Gucci, we are moving forward into the coming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability. Powered by creativity and collaboration, we are reducing our environmental impact and helping to protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in our global Gucci community is free to express their authentic, diverse selves.

Our long-term efforts to design a more sustainable business model was amplified in 2015 when we first announced our 10-year “Culture of Purpose” sustainability strategy, underpinned by a series of targets to achieve by 2025. These targets drive us forward every day to generate positive change for people and planet, and include:


  • Promoting diversity and gender parity;
  • Supporting the continuation of craftsmanship traditions;
  • Offering our teams a sustainable and caring working environment;
  • Contributing to positive social impacts and supporting transformation across the entire supply chain


  • Supporting the decarbonization of Gucci and the group, while continuing to align with a 1.5° pathway;
  • Decrease our absolute greenhouse gas emissions across scopes 1,2 and 3 of the GHG Protocol by -40% by 2035 (additional target under our parent company Kering);
  • Maintaining 100% renewable energy in accordance with the RE100’s guidelines after achieving this objective in 2022.
  • Minimizing the impacts across our value chain, starting from raw material production;
  • Attaining 100% traceability for our raw materials and 100% alignment with our parent company Kering’s Standards & guidance for sustainable production by 2025;
  • Developing new eco-friendly sourcing solutions, raw materials and processes by applying disruptive innovation.

These environmental targets are not just about reducing our impacts as much as we can, they are also about creating sustainable supply chains so that we can help protect and restore nature for the future. To chart our progress towards a more sustainable future we use Environmental Profit and Loss (EP&L) accounting, which was pioneered by our parent company Kering. Not only can we use this as a benchmark year-over-year, it allows us to fully understand our environmental impacts at every stage of our supply chain and then transparently share this with our stakeholders. Learn more about the EP&L here.

To reach our overall targets, we have implemented a worldwide environmental and social sustainability programme, touching every part of our supply chain. We are:

  • Increasing low-impact alternative and sustainable materials in our collections;
  • Developing sustainable sourcing and innovative on-the-ground programmes;
  • Switching to renewable energy and implementing energy saving methods;
  • Optimizing efficiencies during manufacturing with creative approaches
  • Reducing waste and scaling up circular approaches;
  • Supporting the conservation and restoration of vital ecosystems around the world;
  • Enhancing the lives of the people who make our products and focusing on supporting underserved communities globally.

We also made a pledge to work towards shared and concrete goals with our luxury and fashion peers in three key areas (climate, biodiversity and oceans) by signing the Fashion Pact under Kering.

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