Carbon Neutral Strategy

Rimba Raya_treeplanting

Our 360-degree strategy that promotes urgent climate action

Following efforts to first avoid and reduce all greenhouse gas emissions associated with its business activities, Gucci has offset the remaining emissions every year, starting from 2018. Our global offsetting portfolio of REDD+ (reducing emissions from deforestation and forest degradation) projects ensures that our ongoing commitment helps mitigate climate change, creates a positive economic and social impact for local communities and helps protect wildlife and its habitat.

As a redefinition of carbon neutrality, Gucci’s approach doesn’t just address its direct operations but includes the greenhouse gas emissions generated from its entire supply chain. Because the bulk of its emissions fall within the supply chain, as is the case with all luxury and fashion brands, Gucci considers that it is imperative for businesses to be responsible and accountable for these emissions too.

“Through Gucci’s commitment to carbon neutrality across its supply chain, the company is forging a path for game-changing and urgently needed climate action.”

Aron Cramer, BSR President and CEO
Carbon neutral in numbers:
4 REDD+ projects spanning Kenya, Peru, Indonesia and Cambodia
Around 1,102,000 hectares of forest protected from the 2018 offset
Conservation of over 1,000 unique and endangered species, including elephants, rhinos and orangutans

“Gucci’s vision of change is valuable and demonstrates the need to measure value-chain-wide emissions, collaborate with suppliers and support nature-based solutions to achieve the Paris Agreement and limit global warming to 1.5.”

Aron Cramer, BSR President and CEO


PERU – Amazon Forest

Located in the Peruvian Amazon, the REDD+ project developed by Conservation International protects the ecologically rich Alto Mayo Protected Forest (AMPF) by providing essential funding for forest management, wildlife conservation, local livelihoods and community programs.

Photo credit: Conservation International
Photo credit: Conservation International


KENYA, Volcanic Mountain Range

The REDD+ project developed by Conservational International protects a critical ecosystem and wildlife corridor, which is home to the endangered Black Rhino and other threatened species like the African Elephant, and supports local communities including the Maasai indigenous community.

Photo Credit: Conservation International
Photo Credit: Conservation International


INDONESIA, Tropical Lowland

The Rimba Raya REDD+ project developed by Infinite Earth is the world’s largest initiative to protect High Conservation Value (HCV) tropical lowland peat swamp forests and is considered a critical orangutan habitat. The project develops livelihood programmes in surrounding villages and the Rimba Raya Biodiversity Reserve aims to reduce Indonesia’s greenhouse gas emissions while protecting endangered species.

Photo credit: Crystal Riedemann
Photo credit: Crystal Riedemann


Cambodia, Tropical Rainforest

The Southern Cardamom REDD+ project developed by Wildlife Alliance protects tropical rainforest in the Indo Burma Biodiversity Hotspot, one of the most critical landscapes for biodiversity conservation in Asia. The project also protects one of Asia’s last remaining elephant corridors and is home to over 54 IUCN threatened wildlife species, including those that are found nowhere else on earth, and is empowering marginalised communities.

Photo credit: Anthon Kesaulya
Photo credit: Anthon Kesaulya
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