Restoring and
Regenerating Nature

We made a commitment, starting in 2020, to invest in scaling up materials sourced from regenerative agricultural practices in our collections. Ever since, we’ve been working closely with farms and farming collectives in Italy and around the world to support their efforts to restore and regenerate their lands, improving soil health, water quality, biodiversity, animal welfare and carbon sequestration.


Regenerative Wool

We’ve been investing in a regenerative agriculture project in Uruguay in collaboration with Chargeurs Luxury Fibers, one of the world’s largest wool producers since 2022. Through this collective, ten farmers spanning 100,000 hectares of land are supported in their regenerative farming practices.

Regenerative Denim

With regenerative agriculture as a key pillar in our sourcing strategy, we created denim products crafted with a material in accordance with our circular guidelines, combining 74% regeneratively-grown cotton with 26% post-consumer recycled (PCR) fibres. The regenerative cotton for our 'Denim Project' was sourced from the regenagri®-certified Algosur farm in Spain, covering approximately 30,000 hectares of irrigated agricultural land bringing benefits to farmers and the environment.

Regenerative Silk

We’ve partnered with the Nido di Seta farm in the Calabria region of southern Italy since 2022 to support the restoration of the area’s traditional mulberry tree planting and cultivation needed for the rearing of silkworms, with an aim to source their silk for future collections.

New Regenerative Developments

In 2023, we began to work on a series of new regenerative projects which will come to fruition over the next year. Given our goal to expand sourcing from regenerative farming, we’ve been focusing on key raw materials for our newest projects: to improve leather sourcing through a European farm that has adopted regenerative farming and animal welfare best practices; to create a new supply chain for regenerative cashmere in Mongolia; and to explore opportunities for wool and cotton sourcing in Europe from a farm that promotes regenerative agriculture and animal welfare best practices, as a few new examples. We’ve also been evaluating using regenerative materials from projects under the Regenerative Fund for Nature, established by Kering and Conservation International.