Gender Equality

Through Gucci CHIME we’ve been convening, advocating and strengthening the voices standing up for gender equality since 2013. By fostering unity and collective action across identities, borders, and generations we’ve been committed to ignite change.


10-year Anniversary

2023 marked ten years since we launched Gucci CHIME to advance gender equality, together with co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault.

Since then, Gucci CHIME has made significant strides to positively impact the lives of women and girls around the world. In honour of its 10-year anniversary, we partnered with Academy Award-winning filmmaker and longtime Gucci CHIME Advisory Board member, Sharmeen Obaid-Chinoy, to direct a video series to bring this decade to life.

Supporting Casa delle Donne

In recognition of the 2023 International Day for the Elimination of Violence against Women on November 25th, we decided to raise awareness about this critical issue by donating the proceeds from sales and pre-orders, until year-end, of the Gucci Signoria slingback pumps in our signature Rosso Ancora hue to Casa delle Donne, a women's rights institution in Florence.

2023 Gucci CHIME

$ 0.1 M

Million USD raised, totaling more than $22.7 million USD raised since 2013

Women and girls directly benefited

through supporting 24 NGOs in 23 countries around the world.

Women and girls positively impacted

since 2013 reaching more than 3 million family and community members

Projects supported

in 92 countries since 2013