We Are All In This Together

On 26th March 2020, Gucci announced a 2 million euro donation in support of two crowdfunding campaigns to fight the COVID-19 pandemic, calling on the #guccicommunity to help

At a time when many are confined to their homes, we called on our friends and followers in our global community – who share our values of social justice, diversity, equality and freedom – to stand with us here at Gucci to help raise funds to alleviate the global COVID-19 pandemic. The objective was to provide workers in the health services with equipment, and to fund the scientists who are working on vaccines and treatments.

The initiative followed donations from Kering, Gucci’s parent company, to organisations engaged in the fight against coronavirus in China, Italy and France, and the production of over one million protective masks for healthcare personnel.

In Gucci’s home country of Italy, which has been particularly affected by the crisis, the company has donated 1 million euros to the valiant efforts of the National Civil Protection Department through Intesa Sanpaolo’s ForFunding crowd-funding platform, with a dedicated webpage ( where the #GucciCommunity can make donations.

The funds are being allocated by the Italian National Civil Protection Department, to reinforce Italy’s health services and its organisations that are managing the emergency, with the creation of new ICU (intensive care unit) beds as a priority.

Internationally, Gucci has contributed 1 million euros to the United Nations Foundation COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO) through a Facebook 10 million USD matching fundraiser. The COVID-19 Solidarity Response Fund’s aim is to support WHO’s lifesaving work across many countries, including activities to help track and understand the spread of the virus, strengthen patient care and ICUs, improve supplies for health personnel, including protective kit, and accelerate the development of vaccines and therapies.

The #GucciCommunity has been mobilised to make donations to the Solidarity Response Fund for WHO through the ‘donate’ feature available on Instagram stories on The total amount raised is being matched by Facebook as part of its matching initiative.


Artwork by MP5 depicting a person with both hands over their heart and the words “WE ARE ALL IN THIS TOGETHER”, encouraging the global Gucci Community to help fight COVID-19
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