Sustainable Precious Metals

Gucci’s commitment to maximise the use of certified and recycled precious metals for a lower social and environmental footprint

Gucci is committed to the maximum use of recycled precious metals for its accessories hardware and jewellery by 2025, thus reducing the mining and extraction environmental impact associated with its use of virgin raw materials. Already, by the end of 2019, we met our 100% target for the use of recycled palladium coating for our metal hardware for our accessories, including bags, belts and shoes.

Gucci’s gold purchase is made through the Kering Responsible Gold Framework, which was developed by Gucci’s parent company – Kering – as an innovative and smart way to source responsible and ethical gold. The programme includes a dedicated fund to support Fairmined and/or Fairtrade artisanal and small-scale mining (ASM) and on-the-ground social and environmental projects within mining communities. For example, the Kering Gold Fund is contributing to the reforestation in French Guiana of an area of 116 hectares of Amazonian forest by planting 214,780 trees (a four-year project that began in 2018), and has also partnered with NGO Solidaridad to focus on empowering women in the vicinity of gold mines in Ghana.

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