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Sustainable fashion shows

As a fashion-first Gucci achieved ISO 20121 certification for fashion shows

Aligned with our commitment to carbon neutrality, we have taken the pioneering step of certifying our fashion shows according to the international standard ISO 20121. The standard provides a framework and guidance for designing a sustainable event from start to finish.

Beginning with the Spring/Summer 2020 show held in September 2019, we measure and mitigate the environmental impact of our fashion shows and optimise all planning and processes involved so that they are more environmentally efficient: sustainable sourcing and favouring materials that can be reused, recycled or rented; prioritising local catering; avoiding single-use plastic; donating leftover food; using green electricity and LED lighting; and choosing more eco-friendly transport. To ensure these actions are aligned with the ISO 20121 standard, an accredited third party verifies the management system of Gucci’s fashion shows.

Above and beyond sustainable management, as part of its carbon neutral approach Gucci also takes responsibility for the GHG (greenhouse gas) emissions resulting from the overall production of each show, including any associated travel by guests and workers. One tree is planted for each show participant to offset emissions that have not already been addressed.

The first tree-planting, held in Milan in October 2019, was organised with the NGO Rete Clima and attended by Gucci’s President and CEO, Marco Bizzarri, Milan’s Mayor, Beppe Sala, the President of the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion), Carlo Capasa, and Gucci’s employees as part of the Gucci Changemakers volunteer programme. So far, Gucci has donated thousands of trees to the Municipality of Milan, contributing to urban reforestation under the ForestaMi project.

The trees and shrubs that we have planted will be part of a wonderful native forest, available to all citizens

Beppe Sala, Mayor of Milan

Gucci 2020 sustainable fashion shows in numbers:

  • Around 80% of the production materials are recycled materials, or rented
  • 100% plastic-free catering
  • About 6,000 trees donated to Milan
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