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Plastic-free initiative

Every action counts to minimize plastic waste

One of the mandates in the Fashion Pact that Gucci signed in 2019 under its parent company Kering is associated with plastic consumption and waste. We have since launched various programmes to minimize our plastic consumption and we are constantly looking for new ways to further reduce it. For example, the plastic-free initiative for all of Gucci’s Italian offices has already eliminated single-use plastic from the company cafés, canteens, vending machines and meeting rooms, replacing it with more sustainable options and we have committed to extend this initiative throughout our business.

To further reduce our plastic footprint, we gave every employee a personally branded reusable steel water bottle. Not only did this mean that around 250,000 PET plastic bottles were no longer used in comparison to the previous year, it also helped our colleagues recognise that their behaviour can significantly reduce their personal impact on the planet.

Stepping up these efforts across our business, we also set a target to eliminate single-use plastic in our packaging by 2030.

Gucci Plastic-free initiative in numbers:
20 tonnes of CO2 emissions avoided since 2019
3,500 employees received personally branded reusable steel water bottles so far
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