Supporting an effective, sustainable model to assist pregnant women & new mothers living with HIV/AIDS in Ghana

Despite rapid progress, HIV/AIDS remains a significant issue across East and Southern Africa. According to UNAIDS, around 20 million people live with HIV in the region, 59% of whom were women and girls in 2019. African women are bearing the brunt of the epidemic, but they are also leading the fight back.

Founded in 2001, mothers2mothers (m2m) is an international NGO that works to eliminate mother-to-child transmission of HIV during pregnancy, childbirth and breastfeeding by providing education and support to local mothers living with HIV in sub-Saharan Africa. m2m employs and trains more than 1,700 HIV-positive women, known as Mentor Mothers, across ten African countries to work as frontline health workers, delivering health services, advice and support to women and their families at health facilities and in local communities.

In 2020, Gucci and CHIME FOR CHANGE launched a three-year partnership with m2m to support the fearless, HIV-positive women in Ghana who are delivering critical services to curb HIV/AIDS among young women and girls, fight stigma and ensure that all families thrive, especially during the COVID-19 pandemic. This partnership builds on years of collaboration between m2m and Gucci, including CHIME FOR CHANGE Co-Founder Salma Hayek Pinault serving as a global patron of m2m.

The innovative and successful m2m Mentor Mother model is aimed at employing local HIV-positive women to serve as mentors and resources to other HIV-positive women in their communities. Mentor Mothers educate other mothers on their health, their babies’ health, and on holistic development in early childhood, linking them to relevant healthcare and other services, and routine follow up, to ensure that they are retained in care.

Through its embedded community efforts that provide peer education and psychosocial support to HIV-positive pregnant women and new mothers, the Mentor Mothers program has proven effective in helping women access medical interventions that significantly reduce the risk of mother-to-child transmission of HIV, supporting them to lead healthy lives.

In Ghana, m2m’s Mentor Mothers have been recognized as essential frontline health workers during the pandemic. Mentor Mothers in Ghana have been able to continue providing adapted, face-to-face services where possible, in accordance with the World Health Organization and national COVID-10 guidance. During the first year of our partnership, m2m in Ghana has:

  • Recruited, trained and deployed 19 Mentor Mothers at health facilities and in local communities
  • Reached 1,920 pregnant women, parents and caregivers with education focused on early childhood development and reproductive, maternal, newborn and child health
  • Reached 900 children (aged 0-3) with early learning opportunities
  • Educated 771 mothers-to-be on newborn care and child health

Gucci and CHIME are proud to support m2m through a partnership that is helping to expand an effective and sustainable model in global health. Together, we are united in a shared vision for a healthy future for women and girls. Learn more about m2m by visiting

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