A global campaign to convene, unite and strengthen the voices speaking out for gender equality

CHIME FOR CHANGE aims to inspire participation in a collective community, bringing people together across borders and generations to unite in the fight for gender equality.

CHIME FOR CHANGE was launched in 2013 by Gucci, together with Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter.

To date CHIME FOR CHANGE has raised nearly 20 million USD in support of more than 500 projects across the globe, with 185 non-profit partners such as Equality Now, the Global Fund for Women, I was a Sari, Ms. Foundation for Women, mothers2mothers, UN Women and Artolution. Gucci Creative Director Alessandro Michele collaborated with Italian visual artist MP5 to create the latest CHIME FOR CHANGE campaign identity, which was revealed in 2019.

“My aim is to send a clear and loud message about the fact that the entire Gucci community is gathered together standing for gender equality.”

Alessandro Michele, Gucci Creative Director

To further amplify and celebrate the community of global voices speaking out for gender equality and self-expression, in 2019 Gucci began publishing the CHIME zine, edited by community organizer Adam Eli and art directed by MP5, which features contributions from activists and artists around the world. A digital version of the most recent issue can be viewed and downloaded at

As part of CHIME FOR CHANGE’s commitment to create change for women and girls around the world, CHIME FOR CHANGE joined forces with the KERING FOUNDATION in 2020 to launch #StandWithWomen, a campaign to expand funding for nonprofit organizations supporting women and girls and addressing gender-based violence that has intensified since the COVID-19 outbreak. Support from CHIME FOR CHANGE and the KERING FOUNDATION has helped these global partners continue to mobilize for the safety, health and justice of all women, including women of color, transgender women, Indigenous women and disabled women, especially during this ongoing time of limited access to services and resources. More about #StandWithWomen including key accomplishments from CHIME FOR CHANGE partners can be found here.

Chime For Change in numbers
20 million USD raised to support gender equality projects and advocacy in 89 countries
500 projects across the globe with 185 non-profit partners
More than 630,000 girls and women globally have benefitted directly from CHIME FOR CHANGE projects, which have reached more than 3 million families and community members

Discover more about the projects and initiatives supported by CHIME FOR CHANGE here.

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