Gucci Equilibrium is our commitment to generate positive change for people and our planet. Powered by creativity and collaboration, we are reducing our environmental impact and protecting nature, while also prioritising inclusivity and respect, so that everyone in our global Gucci community is free to express their authentic, diverse selves. This report brings alive a selection of what we have achieved so far, and how we will continue to demonstrate the principles we uphold and the actions we pursue to treat our world and each other better, for our collective future.


Innovative, progressive and influential, at Gucci we are creating a wholly modern approach to fashion. Under the leadership of President and CEO, Marco Bizzarri, and the vision of Creative Director, Alessandro Michele, we have redefined luxury for the 21st century, further reinforcing our position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic – Gucci collections represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. We are part of the Kering Group.

€ 7.441

billion in revenue in 2020


directly operated stores


average number of employees


From the urgency of climate change and biodiversity loss to the critical social issues that have risen to the forefront – our world, and our industry, is at a crossroads. Stepping away from the old, traditional systems in fashion and embracing – and driving – real, lasting change is part of a future we collectively and quickly need to transition to.

In our inaugural Gucci Equilibrium Impact Report we are highlighting a selection of the initiatives we have created to generate positive change for people and our planet. We focus on the issues that have the biggest positive impact and where we have the greatest opportunity to create long-lasting change.



Fuelling our creative vision is a desire to empower people to live a life of self-expression, so that everyone in our global community is free to be their authentic and unique selves. Our combined differences are what allow us to thrive and we foster an environment that is respectful, inclusive and diverse, where everyone is considered equal.

  • 2 years

    Best Workplace 2020 in Italy for the 2nd year in a row

  • 28,379

    More than 80 organisations supported by CHIME FOR CHANGE creating a positive impact for 28,379 women and girls

  • €2.5m

    More than € 2.5 m donated to support COVID-19 relief initiatives

  • 57.4%

    Female members of management globally

  • 98/100

    Rated 98/100 on Gender Parity Index in France

  • 52,000+

    People positively impacted across the 12 Changemakers cities through our Gucci Changemakers North America Impact Fund

  • 2 years

    Received the “Welcome. Working for Refugee Integration” award by the United Nations Refugee Agency (UNHCR) for the 2nd consecutive year

  • 1 million+

    Digital learning courses were completed



We look at the world in a holistic way and believe that it is our duty to be sustainable, responsible and accountable in everything we do. We are dedicated to reduce our footprint along our entire supply chain. What we can’t reduce ourselves, we translate into protecting and restoring nature for the future.

  • -44%

    Reduced our total footprint by -44% since 2015

  • 2018

    Carbon neutral in scopes 1, 2 and 3 of the Greenhouse Gas Protocol since 2018

  • 93%

    Renewable energy consumption worldwide (stores, offices, warehouses, our factories)

  • 1.9m hectares

    Invested in the protection and restoration of over 1.9m hectares of forests, mangroves and biodiversity

  • 95%

    Overall traceability of our materials

  • 70

    Created first circular collection called 'Gucci Off The Grid' with around 70 different products

  • Launched our new eco-friendly Green Packaging for stores and online

  • 2

    Partnered with The Lion’s Share Fund and contributed to projects including 2 emergency funds to protect endangered wildlife and habitats


We have our own distinctive way of creating positive change for people and our planet. It is rooted in our values and culture, all our decisions and efforts are in unison. We take a stand on the critical issues facing our world today and stimulate conversation, and importantly, we take action. Our action-based philosophy goes hand-in-hand with collaboration, so that we encourage greater and more far-reaching change.


We are always moving forward; and looking to the future. How we can adapt to, and create in, our ever-changing world will help define this future for Gucci, and for our industry. Our values will guide us to act and we will continue to reinforce our culture of purpose. Our commitment to generate positive change for people and our planet underlines Gucci’s resolve to constantly improve, and develop innovative pathways towards social and environmental sustainability.