A circular economy initiative focusing on upcycling materials.

Our commitment to reduce our impact on nature led us to launch “Gucci-Up” in 2018, a project dedicated to the recovery and creative reuse of leftover materials from manufacturing.

Our contribution to the circular economy has strengthened in recent years and, with Gucci-Up, it is being incorporated more and more through new collaborations and innovations.

“Up” stands for “upcycling”, which technically means “giving value” to items that are traditionally considered as waste and turning them into resources; raw materials that can be used again and again in new production cycles. In upcycling, waste is transformed through repurposing, repairing and remanufacturing in a way that increases their value, giving it a second life or a virtuous recovery because it makes the most of natural resources and avoids waste going to landfill.

With Gucci-Up, obsolete or out-of-collection materials, scraps and waste generated by our production processes become a precious resource that triggers a new process of regeneration; a process that contributes to the reduction of environmental impacts but also in the creation of positive impacts for the community through the involvement of social enterprises.

High-quality leather and textiles that are no longer used in our production have the possibility of extending their life cycle through different destinations: they are put back on the market or donated to social enterprises for use in socially responsible projects.

In recent years we have set up several specific TAKE BACK and re-use programmes for leftover materials from manufacturing. These initiatives have led to considerable environmental savings associated with the decreased purchase of new raw materials.

Some examples:

  • In 2022 alone, we collected 648 tons of leather and textile leftovers from Gucci’s suppliers totalling 2,171 tons between 2018 and 2022. We’ve also regenerated 67 tons of metal scraps, equalling 271 tons since 2018, and our material donations amounted to 48,000 meters of fabric in 2022 and 65,000 meters since launching the initiative. We will continue to expand our Gucci-Up programme and also find further innovative ways to upcycle our leftover materials.
  • Regeneration and recycling of textile waste from our supply chain achieved through a partnership with Green Line, a company specializing in the collection and recycling of textile scraps.
  • Regeneration of leftover materials from the Gucci Off The Grid ECONYL® scraps are recovered from the production of Gucci Off The Grid and then recycled to create new ECONYL® materials as part of the “GUCCI-ECONYL® PRE CONSUMER FABRIC TAKE BACK PROGRAM”.
  • Collection and reuse of industrial packaging. From 2019, we have reused protective boxes for transporting our accessories to reduce the number of new boxes we make. This is a relatively simple step with the potential for huge impact. In 2022, Gucci has been able to reuse 360,000 boxes, which meant we avoided using 44 tons of plastic for industrial packaging and 175 tons since we launched the programme in 2019.
  • Promote upcycling through all our discontinued non-branded fabrics and leathers, reusing internally or through external channels, such as donating these materials to non-profit organizations. Starting in 2020, we developed an environmentally friendly process to remove logos or other customizations from leather. In addition, as far as metals are concerned, all accessories are destined for recycling.

Extending into the community, Gucci-Up also contributes to the creation of entrepreneurial projects through partnerships with non-profit organizations that support disadvantaged people: women, migrants, people with disabilities. These partnerships translate into stories of emancipation, empowerment, redemption and innovation. Different stories, but all of them characterized by sustainability and a positive social impact. Discover some of their stories.

…see stories (Quid, Colori Vivi)


QUID Project

Quid Project: empower women from vulnerable backgrounds through fashion

Through the Gucci-Up initiative we support “Progetto Quid”, a sustainable clothing brand. Born in 2014, from the desire to give employment opportunities to women from vulnerable backgrounds, the social enterprise Quid empowers women to create a new beginning.
Creativity, beauty, ethics, and sustainability are the founding principles of Progetto Quid, whose products are made from the recovery of high-quality fabrics otherwise unused and made available by different fashion brands.
In 2020, Progetto Quid received the Responsible Disruption Award at the Green Carpet Fashion Awards.


Colori Vivi

Colori Vivi: creating working opportunities for migrant women

Through Gucci-Up we support “Colori Vivi” a sartorial and creative lab, where migrant women from different countries around the world are employeed, realizing clothing and accessories that result from a sharing between different cultural universes.

The women have been trained by professional seamstresses and volunteers based on an experiential hands-on approach to learning. Their items are created with high-quality materials manufactured using sustainable approaches, like recycling. Through their work a message of diversity, cultural coexistence and eco-consciousness is conveyed.

290 tons of leather leftovers recovered, totalling 617 tons since 2018
215 tons of leftover textiles recovered, and 900 tons since 2018
67 tons of metal scraps regenerated, equalling 203 tons since 2018
9,000 meters of fabrics donated to social cooperatives and 15,000 meters donated since 2018
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