Gucci’s Nature-Positive Climate Strategy

Gucci’s Natural Climate Solutions Portfolio is the evolution of the House’s commitment to tackle climate change and champion regenerative agriculture

Gucci’s Natural Climate Solutions Portfolio outlines key initiatives to protect forests and biodiversity, safeguard and restore mangroves from deforestation, invest in regenerative agriculture within the House’s supply chain, and incentivize farmers to shift to regenerative practices more broadly through carbon farming.

Since 2018, and aligned with the mitigation and conservation hierarchies, Gucci has compensated for any remaining greenhouse gas emissions from its direct operations and the entire supply chain as the very last step following reduction efforts. The House collaborates with different partners and invests in projects focused on conserving nature and restoring biodiversity.

We want to be part of the solution for nature and climate by mainstreaming practices and systems that will transform nature from being a victim of climate to becoming an actor to change climate, which will ultimately determine the future of our planet.” said Marco Bizzarri, former President and Gucci CEO.

As part of a larger effort to help reverse fashion’s role in the ongoing biodiversity and climate crises, the House is committed to protecting and regenerating critical forests and farming landscapes around the globe. Through its science-led Natural Climate Solutions Portfolio, Gucci champions supply chain transformation measures, as well as long-term eco-conscious initiatives envisaged around mitigating climate change, while creating a positive economic and social impact for local communities and protecting endangered wildlife and their habitats.

As a redefinition of carbon neutrality, Gucci’s approach doesn’t just address its direct operations but includes the greenhouse gas emissions generated from its entire supply chain, including raw material sourcing. Because the bulk of its emissions fall within the supply chain, as is the case with all luxury and fashion brands, Gucci considers that it is imperative for businesses to be responsible and accountable for these emissions too. To maintain its commitment to carbon neutrality in Scopes 1,2 and 3 of the Greenhouse Gas Protocol, all remaining GHG emissions have been translated into protecting important forests and biodiversity.

Since embarking on its commitment to translate the House’s total remaining greenhouse gas emissions every year into the conservation of nature, Gucci has invested in several Reducing Emissions from Deforestation and Forest Degradation (REDD+) projects that protect crucial ecosystems. Gucci is also advocating agricultural systems that actually replenish and strengthen nature rather than deplete it, in lieu of the widely-used chemically-intensive farming methods that traditionally produce fashion’s raw materials. As the first step in a broader, long-term strategy for regenerative agriculture, the House initially identified regenerative agriculture projects within its sourcing regions, with the aim to source regenerative raw materials for its collections, which has since achieved positive outcomes. Going beyond its own supply chain, Gucci is also incentivizing farmers to switch to regenerative agriculture through ‘carbon farming’.

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