GUCCI-UP

一项致力于材料升级再造的循环经济倡议。

Our commitment to reduce our impact on nature led us to launch “Gucci-Up” in 2018, a project dedicated to the recovery and creative reuse of leftover materials from manufacturing.

Our contribution to the circular economy has strengthened in recent years and, with Gucci-Up, it is being incorporated more and more through new collaborations and innovations.

“Up” stands for “upcycling”, which technically means “giving value” to items that are traditionally considered as waste and turning them into resources; raw materials that can be used again and again in new production cycles. In upcycling, waste is transformed through repurposing, repairing and remanufacturing in a way that increases their value, giving it a second life or a virtuous recovery because it makes the most of natural resources and avoids waste going to landfill.

With Gucci-Up, obsolete or out-of-collection materials, scraps and waste generated by our production processes become a precious resource that triggers a new process of regeneration; a process that contributes to the reduction of environmental impacts but also in the creation of positive impacts for the community through the involvement of social enterprises.

High-quality leather and textiles that are no longer used in our production have the possibility of extending their life cycle through different destinations: they are put back on the market or donated to social enterprises for use in socially responsible projects.

In recent years we have set up several specific TAKE BACK and re-use programmes for leftover materials from manufacturing. These initiatives have led to considerable environmental savings associated with the decreased purchase of new raw materials.

Some examples:

• In 2023 alone, we collected 180 tons of leather leftovers from Gucci’s suppliers totalling 1.148 tons between 2018 and 2023 and 306 tons of textile leftovers, totalling 1.492 tons between 2018 and 2023. We’ve also regenerated 60 tons of metal scraps, equalling 331 tons since 2018, and our material donations amounted to 67.000 meters of fabric in 2023 and 129.000 meters since launching the initiative. We will continue to expand our Gucci-Up programme and also find further innovative ways to upcycle our leftover materials.
• Regeneration and recycling of textile waste from our supply chain achieved through a partnership with Green Line, a company specializing in the collection and recycling of textile scraps.
• Regeneration of leftover materials from the Gucci Off The Grid ECONYL® scraps are recovered from the production of Gucci Off The Grid and then recycled to create new ECONYL® materials as part of the “GUCCI-ECONYL® PRE CONSUMER FABRIC TAKE BACK PROGRAM”.
• Collection and reuse of industrial packaging. From 2019, we have reused protective boxes for transporting our accessories to reduce the number of new boxes we make. This is a relatively simple step with the potential for huge impact. In 2023, Gucci has been able to reuse 360,000 boxes, which meant we avoided using 44 tons of plastic for industrial packaging and 175 tons since we launched the programme in 2019.
• Promote upcycling through all our discontinued non-branded fabrics and leathers, reusing internally or through external channels, such as donating these materials to non-profit organizations. Starting in 2020, we developed an environmentally friendly process to remove logos or other customizations from leather. In addition, as far as metals are concerned, all accessories are destined for recycling.

Extending into the community, Gucci-Up also contributes to the creation of entrepreneurial projects through partnerships with non-profit organizations that support disadvantaged people: women, migrants, people with disabilities. These partnerships translate into stories of emancipation, empowerment, redemption and innovation. Different stories, but all of them characterized by sustainability and a positive social impact. Discover some of their stories.

…see stories (Quid, Colori Vivi)

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QUID项目

Quid项目：发动时尚产业的力量为弱势背景女性赋权

通过Gucci-Up计划，我们为“Progetto Quid”可持续服饰品牌提供支持。社会企业Quid创立于2014年，其初衷是赋权弱势背景女性，为其提供就业机会，帮助她们踏上创造美好生活的新征程。
创意、美丽、道德和永续性是Progetto Quid的立业根本，其产品采用的原材料是不同时尚品牌提供的、未经使用的优质回收织物。
2020年，Progetto Quid在绿毯时尚大奖评选中荣获可持续发展变革奖。

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Colori Vivi

Colori Vivi：为女性移民创造就业机会

通过Gucci-Up计划，我们为定制与创意实验室“Colori Vivi”提供支持，该实验室为来自世界各地不同国家的女性移民提供了就业机会，凭借和谐共融的多元文化背景打造服饰产品。

该实验室以注重亲手实践的学习方法，由女性专业裁缝大师和志愿者为这些女性提供培训。其产品采用通过回收等可持续方法制成的优质原材料。该实验室通过自身的事业倡导多元化、文化共融与注重环保的理念。