GUCCI-UP

업사이클링 소재에 초점을 맞추는 순환 경제 이니셔티브.

Our commitment to reduce our impact on nature led us to launch “Gucci-Up” in 2018, a project dedicated to the recovery and creative reuse of leftover materials from manufacturing.

Our contribution to the circular economy has strengthened in recent years and, with Gucci-Up, it is being incorporated more and more through new collaborations and innovations.

“Up” stands for “upcycling”, which technically means “giving value” to items that are traditionally considered as waste and turning them into resources; raw materials that can be used again and again in new production cycles. In upcycling, waste is transformed through repurposing, repairing and remanufacturing in a way that increases their value, giving it a second life or a virtuous recovery because it makes the most of natural resources and avoids waste going to landfill.

With Gucci-Up, obsolete or out-of-collection materials, scraps and waste generated by our production processes become a precious resource that triggers a new process of regeneration; a process that contributes to the reduction of environmental impacts but also in the creation of positive impacts for the community through the involvement of social enterprises.

High-quality leather and textiles that are no longer used in our production have the possibility of extending their life cycle through different destinations: they are put back on the market or donated to social enterprises for use in socially responsible projects.

In recent years we have set up several specific TAKE BACK and re-use programmes for leftover materials from manufacturing. These initiatives have led to considerable environmental savings associated with the decreased purchase of new raw materials.

Some examples:

• In 2023 alone, we collected 180 tons of leather leftovers from Gucci’s suppliers totalling 1.148 tons between 2018 and 2023 and 306 tons of textile leftovers, totalling 1.492 tons between 2018 and 2023. We’ve also regenerated 60 tons of metal scraps, equalling 331 tons since 2018, and our material donations amounted to 67.000 meters of fabric in 2023 and 129.000 meters since launching the initiative. We will continue to expand our Gucci-Up programme and also find further innovative ways to upcycle our leftover materials.
• Regeneration and recycling of textile waste from our supply chain achieved through a partnership with Green Line, a company specializing in the collection and recycling of textile scraps.
• Regeneration of leftover materials from the Gucci Off The Grid ECONYL® scraps are recovered from the production of Gucci Off The Grid and then recycled to create new ECONYL® materials as part of the “GUCCI-ECONYL® PRE CONSUMER FABRIC TAKE BACK PROGRAM”.
• Collection and reuse of industrial packaging. From 2019, we have reused protective boxes for transporting our accessories to reduce the number of new boxes we make. This is a relatively simple step with the potential for huge impact. In 2023, Gucci has been able to reuse 360,000 boxes, which meant we avoided using 44 tons of plastic for industrial packaging and 175 tons since we launched the programme in 2019.
• Promote upcycling through all our discontinued non-branded fabrics and leathers, reusing internally or through external channels, such as donating these materials to non-profit organizations. Starting in 2020, we developed an environmentally friendly process to remove logos or other customizations from leather. In addition, as far as metals are concerned, all accessories are destined for recycling.

Extending into the community, Gucci-Up also contributes to the creation of entrepreneurial projects through partnerships with non-profit organizations that support disadvantaged people: women, migrants, people with disabilities. These partnerships translate into stories of emancipation, empowerment, redemption and innovation. Different stories, but all of them characterized by sustainability and a positive social impact. Discover some of their stories.

…see stories (Quid, Colori Vivi)

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퀴드 프로젝트

퀴드 프로젝트: 패션을 통해 취약한 배경을 지닌 여성 격려

구찌는 Gucci-Up 이니셔티브를 통해 지속 가능한 의류 브랜드인 “프로제토 퀴드(Progetto Quid)”를 지원합니다. 여성이 새롭게 시작할 수 있도록 힘을 실어주는 사회적 기업인 퀴드는 취약한 배경에서 살아온 여성에게 구직 기회를 제공하고자 2014년에 설립되었습니다.
프로제토 퀴드에서 추구하는 기본 원칙은 창의성, 아름다움, 윤리성, 지속 가능성으로, 다른 패션 브랜드에서도 사용 가능한 미사용 고급 소재를 복원해 상품을 제작합니다.
2020년, 프로제토 퀴드는 그린 카펫 패션 어워드(Green Carpet Fashion Awards)에서 책임 있는 파괴적 혁신상(Responsible Disruption Award)을 받았습니다.

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콜로리 비비

콜로리 비비: 이민자 여성을 위한 고용 기회 창출

구찌는 Gucci-Up을 통해 전 세계 여러 국가의 이민자 여성을 고용하는 사토리얼 및 크리에이티브 연구소인 “콜로리 비비(Colori Vivi)”를 지원합니다. 콜로리 비비는 다양한 문화적 세계관을 공유하여 의류 및 패션소품을 제작합니다.

여성들은 전문 재봉사 및 자원봉사자에게 경험적이고 실천적인 접근법에 근거한 교육을 받습니다. 콜로리 비비의 상품은 재활용과 같은 지속 가능한 접근법으로 제조된 고품질 소재로 제작되며, 이러한 상품을 통해 다양성, 문화적 공존, 친환경이라는 메시지를 전달합니다.