Advocating
            
            
              Gender Equality
            
          
          Through Gucci CHIME we’ve been convening, advocating and strengthening the voices standing up for gender equality since 2013. By fostering unity and collective action across identities, borders, and generations we’ve been committed to ignite change.
2023 SPOTLIGHT
                      10-year Anniversary
                    
                    2023 marked ten years since we launched Gucci CHIME to advance gender equality, together with co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault.
Since then, Gucci CHIME has made significant strides to positively impact the lives of women and girls around the world. In honour of its 10-year anniversary, we partnered with Academy Award-winning filmmaker and longtime Gucci CHIME Advisory Board member, Sharmeen Obaid-Chinoy, to direct a video series to bring this decade to life.
 
                     
                    
                        
                          Supporting Casa delle Donne
                        
                      
                      In recognition of the 2023 International Day for the Elimination of Violence against Women on November 25th, we decided to raise awareness about this critical issue by donating the proceeds from sales and pre-orders, until year-end, of the Gucci Signoria slingback pumps in our signature Rosso Ancora hue to Casa delle Donne, a women's rights institution in Florence.
2023 Gucci CHIME
Million USD raised, totaling more than $22.7 million USD raised since 2013