
A global campaign to convene, unite and strengthen the voices speaking out for gender equality.
Gucci CHIME aims to inspire participation in a collective community, bringing people together across borders and generations to unite in the fight for gender equality.
Gucci CHIME was launched in 2013 by Gucci, together with Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter.
To date Gucci CHIME has raised nearly 21.5 million USD in support of more than 500 projects across the globe, with 185 non-profit partners such as Equality Now, the Global Fund for Women, Ms. Foundation for Women, mothers2mothers, and UN Women.
“A gender-equal future requires allies.
We at Gucci commit to be an ally who takes action and inspires participation in a collective community, across borders and generations in the fight for gender equality.
Because none of us can move forward if half of us are held back.”
To further amplify and celebrate the community of global voices speaking out for gender equality and self-expression, in 2019 Gucci began publishing the CHIME zine, edited by community organizer Adam Eli and art directed by MP5, which features contributions from activists and artists around the world. A digital version of the most recent issue can be viewed and downloaded at https://chime.gucci.com/zine/.
As part of Gucci CHIME’s commitment to create change for women and girls around the world, Gucci CHIME joined forces with the KERING FOUNDATION in 2020 to launch #StandWithWomen, a campaign to expand funding for nonprofit organizations supporting women and girls and addressing gender-based violence that has intensified since the COVID-19 outbreak. Support from Gucci CHIME and the KERING FOUNDATION has helped these global partners continue to mobilize for the safety, health and justice of all women, including women of color, transgender women, Indigenous women and disabled women, especially during this ongoing time of limited access to services and resources. More about #StandWithWomen including key accomplishments from Gucci CHIME partners can be found here.
In early 2021, to further drive global impact on gender equality, Gucci proudly joined UN Women’s Generation Equality Action Coalitions as the private sector lead on the Feminist Movements & Leadership Action Coalition. The Action Coalitions were formed to catalyze multi-sector collective action toward gender equality and deliver concrete results for girls and women in all their diversity. Gucci responded to the call for bold initiatives with a series of policy, programmatic, advocacy and financial commitments to accelerate progress for gender equality. More about the Generation Equality Action Coalitions and Gucci’s commitments can be found here.
GUCCI CHIME IN NUMBERS |
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21.5 million USD raised to support gender equality projects and advocacy in 92 countries |
460 projects funded with 182 nonprofit partners and grassroots organizations |
Nearly 635,000 girls and women globally have benefitted directly from Gucci CHIME projects, which have also reached more than 3 million families and community members |
Co-Founders

Salma Hayek Pinault
Co-Founder

Beyoncé Knowles-Carter
Co-Founder
Advisory Board

Hafsat Abiola
President, Women in Africa

Muna Abusulayman
Arab TV Icon, Philanthropist

Sinéad Burke
Activist and Writer

Jamira Burley
Head of Youth Engagement & Skills, Global Business Coalition for Education

Lydia Cacho
Journalist and Human Rights Activist

David Carey
Chairman, Hearst Magazines

Antonella Centra
Executive Vice President, General Counsel, Corporate Affairs & Sustainability, Gucci

Sarah Chadwick
Activist, March For Our Lives

Tanya Compas
Multi-award winning youth worker and LGBTQ+ activist

Kimberlé Crenshaw
Co-Founder and Executive Director, African American Policy Forum

Scarlett Curtis
Writer, Activist and Journalist

Minh Dang
Director, Survivor Alliance

Juliet De Baubigny
Venture Capitalist

Waris Dirie
Desert Flower Foundation

Sage Dolan Sandrino
Youth Leader and Creative Director of TEAM

Emma France
Global Development and Strategic Engagement Director, mothers2mothers

Maryangel Garcia-Ramos
Executive Director, Women Enabled International

Leymah Gbowee
Gbowee Peace Foundation, Nobel Peace Prize recipient (2011)

Bethann Hardison
Executive Adviser of Global Equity and Culture Engagement, Gucci

Jeremy O. Harris
Playwright

Yasmeen Hassan
Senior Advisor, Equality Now

Hung Huang
Writer, Publisher

Arianna Huffington
Founder and CEO, Thrive Global

Madonna
Artist and Founder, Raising Malawi and Ray of Light Foundation

Latanya Mapp Frett
President and CEO, Global Fund for Women

Alyse Nelson
President and CEO, Vital Voices Global Partnership

Phumzile Mlambo-Ngcuka
Former UN Under-Secretary-General and Executive Director of UN Women

Sharmeen Obaid Chinoy
Academy Award-Winning Documentary Filmmaker

Mariane Pearl
Emeritus Managing Editor, Gucci CHIME Journalism Platform

François-Henri Pinault
Chairman and CEO, Kering

Julia Roberts
Actor, Activist and Philanthropist

Mona Sinha
Global Executive Director, Equality Now

Amandla Stenberg
Actor, Artist and Activist

Caryl Stern
Executive Director, Walton Family Foundation

Cleo Wade
Artist, Poet, and Author

Teresa Younger
President and CEO, Ms. Foundation for Women