Local Initiatives in Italy


This special project was supported by Gucci, which has always been active in raising awareness on issues such as diversity and inclusion.
BE KIND is a self-produced, almost family-made film, which arose from Sabrina Paravicini’s desire to give her son Nino a special gift. Over the months and over the course of its production, this gift eventually turned into an actual film.
«Diversity is like an elephant with a short trunk: it’s rare». These are the words of Nino, a twelve-year-old boy who, at the age of two and a half, was diagnosed with a severe, yet high-functioning form of childhood autism.
Today, Nino is the protagonist, the “heart” of a film that deals with not only those with whom he shares his “particularity”, but with all those who, in one way or another, are different. They are different because they are marginalized, because they belong to a minority, different because of their sexual orientation or because they belong to a different ethnic group, religion, culture than that of the country in which they live.
Diversity is a richness.
Nino becomes a sort of Virgil who leads the observer teaching that kindness is the only tool that allows to actually listen to others. Along the way, Nino meets many colorful, influential characters who help to shape this beautiful story. From Roberto Saviano, a writer, with whom Nino spoke about the Epicurus’ theory of happiness, the actor Fortunato Cerlino, who helped a young actor, with autism play a scene from the iconic film Taxi Driver. Lastly, Nino meets the astronaut Samanta Cristoforetti, who tells Nino about the importance of being different.
The film was screened at the 64th edition of the Taormina Film Fest and at the Rome Film Festival, while the film will be distributed beginning of 2019.

In 2018 Be kind has been recognized with the “People Award” during the “Capri, Hollywood – The international Film Festival”.

On February 28th 2019, Be Kind received a special mention at the Nastri d’Argento Italian Cinema Journalist awards, collected by lead actor Nino Monteleone and the film’s director, his mother, Sabrina Paravicini.

The Legacy of Women

To mark the occasion of the European Heritage Days, the Italian city of Florence welcomes the first edition of “The Legacy of Women”, a three-day festival dedicated to women’s contribution to the progress of humanity. The festival involved a series of events providing both information and entertainment, featuring famous guests from both Italy and abroad. The Tuscan capital is the first Italian city to reinterpret its artistic identity, focusing on the female figures who have played such an important role in this field. Gucci is a proud sponsor of the event.



Gucci became the first luxury fashion brand to join Parks – Liberi e Uguali. This underscores our passionate commitment to inclusion and respect in our industry, and beyond to wider society. Parks, non-profit-making organisation is named for Rosa Parks, the great American civil rights activist.

Members are all employers like us, and the organisation brings us training, events organisation and internal surveys to make sure that we have the right framework and strategies to carry through our values and to respect diversity throughout our company.

In September 2017 Gucci hosted the sixth LGBT People at Work Conference.

In 2018, Gucci held internal training sessions at its offices in Italy entitled: “Words that exclude, beyond the mirror what is there?”. The President of Parks – Liberi e Uguali, spoke to employees about the importance of “words”. Those seemingly harmless words, we very often use without knowing they may offend some of our colleagues and make them feel excluded; the meetings created the occasion for a dialogue on the ways to make our workplace more inclusive.

Festival dei Popoli

We are always looking for ways that we can help our Gucci employees engage with critical social issues. Documentary film is a medium that speaks to us all. In 2016 we sponsored the Festival dei Popoli, an internationally renowned documentary festival showcasing important work on social issues including diversity, inclusion, gender and empowerment.

We screened the documentary Un Altro Me (by Claudio Casazza), which focuses on violence against women.

In 2017 we sponsored the Festival dei Popoli for the second year in a row, screening Gigi Gorgeous, a documentary focusing on LGBT inclusion, in association with Parks – Free and Equal.

Valore D

Gucci is committed to overturning gender imbalance and inequality. We simply don’t think this happens by standing by passively waiting for change. That’s why Gucci is a member of Valore D. This represents the first association formed in Italy of large companies that directly supports female leadership in the corporate world and works to get more women into the highest ranks of government and business.

We are interested in lifelong employability. We have teamed up with the project Talenti senza età (“Ageless Talents”) in cooperation with Valore D and the Università Cattolica del Sacro Cuore of Milan. Gucci is committed to championing the potential its employees in their middle-late careers (50-65 years).

In 2017, we took part in the first Italian study about working women over the age of 50, investigating their expectations, critical skills and opportunities related to the employment; in 2018, we were involved in the second edition of the research that was also open to our male employees over the age of 50.

In a context of increasing life expectancy and consequently longer working lives, it is fundamental for us to understand the challenges and opportunities presented to our employees over 50 and how to make the most of their experiences, skills and values.


In November 2017, during the International Day for the Elimination of Violence against Women, Gucci hosted an artistic performance based on the theme of sex trafficking, organised by the non-for-profit organisation BEAWARENOW.


Gucci is a member of the Sodalitas Foundation. This is an organisation that acts as a bridge between companies and NGOs and points everyone in the same direction: to improve social cohesion in Italy.

In 2011 Gucci signed the Charter on Equal Opportunities and Equality at work, pledging to respect the principles of equal dignity and treatment at work for employees.

D.i.R.e. (Donne in Rete contro la violenza)

Domestic abuse, particularly violence against women, is a widespread issue that transcends class, race, culture and nationalities. Here at Gucci, we have taken stringent action to combat domestic violence and we strongly believe that raising awareness is key to putting an end to the difficult situations many women face globally.

Gucci works alongside the National Association D.i.R.e (Women’s Network Against Violence) and the Kering Foundation to organize training workshops in its offices in order to inform and raise awareness of the issues surrounding this topic.
So far, Gucci have trained over 200 Gucci ambassadors in Italy to support the fight against domestic violence.

Gucci is committed to providing a safe and supportive work environment for all and will continue this work to make sure all employees receive this education. Driven by our Culture of Purpose, we are motivated to raise awareness of these important issues both to our employees and to the public in general.

Initiatives for the Environment

In order to increase the awareness of our collective environmental footprint, Gucci organised a series of ‘Corporate Forestation’ workshop days in Milan, the city home to Gucci’s main offices.

Since 2016, 500 trees have been planted in Milan thanks to the generous volunteer work of our employees. Once planted, these trees receive continual maintenance and care until their maturity. The trees are also part of the national urban forestation project promoted by Rete Clima®, a non-profit organization promoting sustainability and fighting against climate change. The initiative received patronage from the Ministry of the Environment and the Protection of the Territory and the Sea.

The trees planted over the last few years compensate for the emissions generated by energy consumption needed for the management of our Gucci Equilibrium website, as estimated by the number of pageviews. As they grow, these trees will absorb enough CO2 and greenhouse gas emissions to cover the emissions the website generated during 2018: emissions equivalent to 1,500 km travelled by a medium-sized car or the production of 2,550 0.5l bottles of water.

Gucci have also worked with Treedom, an organization dedicated to reforestation programmes in developing countries. In 2017, we sponsored the planting of 500 trees to grow in Haiti and named them after Gucci store managers. In 2018, additional trees were sponsored on behalf of Gucci Artlab employees creating a Gucci ArtLab Forest containing 287 trees growing in Cameroon.
Across the two projects, the total number of trees planted can absorb over 700,000kg of CO2, the equivalent of driving round the earth by car over 90 times.

On International Women's Day 2019, Gucci Supports WeWorld Onlus' Project “Sisters For Sisters".

As a company made up of 62% women globally, on International Women’s Day, Gucci announces a donation on behalf of all female employees to WeWorld Onlus as part of the brand’s ongoing commitment to gender parity.

Gucci’s donation will support ‘Sisters for Sisters’, a project against child marriage in Nepal. The ‘Sisters for Sisters’ project offers girls support and education against early and forced marriages, giving voice to their rights and dreams.

WeWorld Onlus operates in 29 countries, with 128 projects, reaching over 2,4 million direct beneficiaries and 12,3 million indirect beneficiaries.

WeWorld projects, in Italy and globally, aim to protect women and children, guaranteeing their access to education, increasing their inclusion, promoting gender equality and contrasting violence against women.

Refugees integration

March 2019 – Gucci was honored with the “Welcome. Working for refugee integration” award by the UN Refugee Agency (UNHCR). This is in recognition of companies that are distinguishing themselves in both the collaboration and promotion of supporting refugee integration and employability in Italy.
The UNCHR’s “Welcome” seal of approval shows the commitment to and the promotion of an inclusive society model, pursuing awareness for preventing and tackling xenophobic and racist sentiments against asylum seekers and beneficiaries of international protection.Gucci was awarded this accolade after launching a pilot project on education, in 2018. This project aimed to offer work and vocational training to the beneficiaries of those refugees with international protection status, in collaboration with UNHCR and ‘Fondazione Adecco per le Pari Opportunità (Adecco Foundation for Equal Opportunities), and with the support of the social cooperative ‘Cenacolo di Firenze’.This was the first group of people to have permits for political asylum or humanitarian grounds, coming from countries such as Gambia, Nigeria, Somalia, Mali, Ukraine, Senegal, with the opportunity to be included in the company.

As part of the project, on World Refugee Day, Gucci hosted a “Living Library” in its Italian office. Gucci partnered with the ABCittà association, a social cooperative specializing in participatory planning in the field of human and social sciences, and with the collaboration of Fondazione Adecco per le Pari Opportunità. The main aim of a “Living Library” is to enable people to meet, listen to each other, and promote intercultural dialogue.

Gucci employees were able to have one-to-one conversations with refugees and listened to their stories, and explaining their ‘journeys of hope’, love stories and the deep discrimination they have experienced.
“Living Library” (Biblioteca Vivente) has been a unique occasion for the “readers” to meet and understand the refugees and their incredible stories.

Giornate FAI di Primavera 2019

On March 23 and 24, 2019, to mark the 27th year of the Giornate FAI di Primavera, Gucci welcomed participants to its Gucci Hub for the first time since the Milan facility opened its doors in September 2016. Over two days, nearly 3,500 people had a chance to explore areas of the headquarters at Via Mecenate 79, guided by architects working as FAI volunteers.

FAI, or Fondo Ambiente Italiano, is an Italian nonprofit foundation created in 1975 to protect and spotlight Italy’s artistic and natural treasures through restoration and by offering the public access to the country’s historical, artistic, and natural resources.

In 2013, PiuArch was hired to restore the preexisting architecture and enhance it further with the goal of developing an expansive and conceptual space that could fill the needs of a modern headquarters.

More than 35,000 square meters of offices, showrooms, and space for fashion shows are housed today inside the former Caproni aircraft factory, originally built in 1915.

The Gucci Hub is a sustainable project that places quality-of-life concerns squarely in the center of the workspace. It received LEED (Leadership in Energy and Environmental Design) Gold certification, attesting to the sustainability of the building, which was designed with environmental awareness as a primary goal.

The natural landscape is a key aspect of the facility. The facility includes a densely wooded area, a plaza lined with linden trees, gardens throughout, courtyards, and green walls.

The interior design reflects the vision and esthetic of Creative Director Alessandro Michele.

The entire project is in tune with the building’s historic character.

Sustainable design led to energy savings of 25% during construction, and more than 90% of the waste produced at the site was recycled.

Approximately 3.5% of total annual energy for the site comes from renewable sources due to the photovoltaic system installed on the roof.

The remaining energy comes from certified renewable sources, resulting in decreased CO2 emissions.

The entire area also relies on an advanced plant management system. This makes it possible to track the electricity consumed by individual systems (including lighting, heating, and air conditioning) or machines in order to apply advanced energy management policies and correct any issues before they can result in wasted energy.