Responsible Gold

Gold is quintessential to luxury products. But it does of course come with an environmental and social impact, one that we are doing our utmost to reduce.
Gucci follows the Kering Responsible Gold Framework.

The Kering Responsible Gold Framework has been developed to create an innovative and smart way to source gold in a responsible manner. It is supplemented by a financial mechanism that directly supports artisanal and small-scale mining (ASM) through a dedicated fund.

The premium is allocated to the Kering Gold Fund, to be invested into sustainability projects in ASMs, both Fairmined and/or Fairtrade, or to ASM communities working towards responsible mining. It’s a mechanism that is helping to shift an entire industry.

Since November 2015, all gold purchased by Gucci for jewellery has been certified under the Responsible Jewellery Council Chain of Custody certification scheme in order to help us identify the origin and to guarantee verified responsible sources. This forms part of our mission to trace all materials in our supply chain.

The key principles underpinning the Kering Standard for gold include:

– Supporting best practices in the industrial gold mining industry
– Supporting the social development of artisanal and small-scale miners, and their communities by sourcing gold through social programmes such as Fairtrade and Fairmined schemes

Responsible gold purchasing data

Gold Kg
% on
Jewellery Metal components
coating Watches Total
296 288

9,8 593,5
296 1.065

9,8 1.370,8
100% 27%

100% 43%