Gucci is committed to turning the tide on the unnecessary use of plastic. We have also moved to rid our products of problematic plastics that are difficult to recycle and reuse and we continue to work in this area. For that reason we no longer use PVC anywhere in our products.
In order for the circular economy to flourish, we need to create more opportunities to use and buy recycled plastics.

Wherever possible we are switching from virgin plastics. In 2015, we began replacing virgin plastic in the heels of shoes with a recycled Acrylonitrile-Butadiene-Styrene (ABS) plastic and, in 2018, we produced 40,000 pairs of shoes with Thermoplastic Polyurethane (TPU) soles which contains 50% bio-plastic content.

We are also evaluating the use of a new generation of solvent-free coated fabric with a base of bio-plastic (instead of PU).
key principles underpinning the Kering Standards include:

– Minimising the use and release of toxic substances during
manufacturing in ways that entirely avoid the most hazardous types of plastic (i.e. ban of PVC).
– Encouraging the use of recycled content plastics and bio-plastics
EP&L Impact:
Kering’s Environment Profit and Loss (EP&L) Account analysis that 1 kilo of Bio- based Plastic has 72% less impact than tradition oil based TPU.