Plant/Cellulose-Based Fibres

Over the last four years we have quadrupled the amount of cotton sourced through initiatives such as GOTS that make the fibre more sustainable. Last year we purchased around 102 tons of GOTS-certified cotton that is about the same weight as a blue whale, and equates to 13% of all the cotton we consume.

We are now using certified cotton in our menswear and childrens’ ranges. Referring back to our EP&L accounting principles we know this is important. EP&L analysis shows organic cotton to have an impact that is 80% less than convention.

The key principles underpinning the Kering Standard for cotton include:

– Ensuring high standards of labour and working conditions for farm workers

– Reducing the environmental and health impacts of synthetic chemicals

– Using water efficiently and responsibly

– Restoring soil biodiversity and ensuring no detriment to natural ecosystems

Next steps:
At Gucci we’re currently investigating the possibility of increasing FSC-certified viscose in our ready-to-wear products. Forest-based products that include rayon, viscose, Modal or lycocell are increasingly important in fashion and can be more eco-friendly than either synthetics or cotton.

But we need to make sure that we are avoiding destructive forestry practices in order to gain from using them. Our principles and work are all about making good choices that last in order that we have true Equilibrium.