Plant/Cellulose-Based Fibres

Over the last four years we have quadrupled the amount of cotton sourced through initiatives such as GOTS that make the fibre more sustainable. Last year we almost doubled the use of organic cotton, going from 13% to 21%. We purchased around 269 tons of GOTS-certified cotton that is about the weight of two blue whales.

We are now using certified cotton in our menswear and childrenswear ranges. Referring back to our EP&L accounting principles we know this is important. EP&L analysis shows organic cotton to have an impact that is 80% less than conventional cotton.

The key principles underpinning the Kering Standard for cotton include:

– Ensuring high standards of labour and working conditions for farm workers

– Reducing the environmental and health impacts of synthetic chemicals

– Using water efficiently and responsibly

– Restoring soil biodiversity and ensuring no detriment to natural ecosystems


It is important to avoid destructive forestry practices for the purpose of attaining materials like viscose. In order to establish true Equilibrium, it important our work reflects our fundamental principles of making good, responsible choices.

This is why, as of the beginning of 2019 and in line with the updated Kering Standards regarding cellulose-based fibres, Gucci has improved the responsible sourcing of viscose for products.

In order to ensure the supply of wood is from responsibly managed forests and to minimise the use of hazardous chemicals during fibre production, Gucci aims to trace the entire supply chain according to the following fundamental principles:

– Verify that the cellulose comes from forests that are certified to FSC standards (Forest Stewardship Council) and from producers that meet the CanopyStyle Audit expectations;

– Use best efforts to source from producers that have a closed-loop chemical management system so that the chemicals that are used and produced during the transformation process do not escape into the environment, and also potentially harm workers

Gucci continues to work to meet the sustainability requirements of the viscose supply chain. Already in 2018, around 62% of viscose derived from wood pulp, used for clothing and accessories, comes from suppliers that are verified according to the Canopy style methodology and which source from sustainably managed forests (FSC, FSC Controlled Wood and PFEC).