Our Culture of Purpose helps us to decide how we spend our time and where we place our energies. Today increasingly we dedicate time to protecting the earth and advancing sustainability.
If there are essential rules for being an agent of change, it’s that you can never be satisfied and you have to keep striving for greater goals. We constantly set targets, measure our actions and report where we are in our journey. You can check out our core Environmental Policy here
Our Environmental Performance
Everything we make and use comes with an ecological footprint – this is the term we use when we calculate all of the resources used in a product, and the likely impact caused by making it. In conventional businesses this impact remains invisible. But the genius of using EP&L is that we purposefully make our impact visible. If there’s a cost or saving to the planet then it will be accounted for.
Sustainable Raw Materials
We are constantly working to discover more sustainable materials in order to develop products that have a lower impact on the environment.
Currently, all key raw materials in our products meet the standards established by our parent company Kering, as set out in the Kering Standards for Raw Materials and Manufacturing Processes document.
We have established targets to ensure that 95% of our raw materials are traceable to source by 2018, rising to 100% by 2025.
Our own Creative and Product Development Departments works with our recommended list of materials and manufacturing processes as well as an eco-dictionary and a list of the most innovative, renewable materials.
Chemistry that respects the planet
You can never be too vigilant where chemicals are concerned. We never rest. We continuously carry out chemical product assessments in a bid to phase-out hazardous chemicals from all our products.
Where a non-hazardous alternative is available, including water-based adhesives, we have swapped out mainstream solvents.
This year marks the point that we will develop solvent-free fabric coating and extend the use of water-based adhesives to our entire supply chain.
Paper and Packaging
Paper and packaging are a part of the luxury goods experience. However, where these are concerned, we design for efficiency and we strive for sustainable sourcing.
We are constantly working to better integrate sustainable options, and not only when we package our products. We’re also applying the same philosophy throughout our whole supply chain, our office spaces and our factories and stores.
In October 2017 Gucci made headlines when our President and CEO Marco Bizzarri announced that we would no longer use animal fur in our products. This prompted speculation. Why would a luxury brand of Gucci’s stature take such a dramatic decision?? The answer was simple: attitudes have changed towards fur and as a material it no longer reflects the values that we hold.
Most fur production comes from the fur farm model where we felt the risk of inappropriate treatment of animals persists. This is despite efforts to control compliance by implementing animal welfare principles and environmental impact strategies.
Gucci’s fur-free future, however, reflects exactly our values of Equilibrium. Beginning with the 2018 collections, Gucci stopped using fur from animals that are specifically killed for their fur.
It shows that after effort, where we still cannot find a defensible reason to use a material, we will drop it. When the impact is too great to make a material justifiable, it has no place in our collections.
Gucci stopped using Kangaroo fur in its loafer line, from early 2017. This was replaced with lambswool. At the end of 2017 Gucci also took the decision to stop using angora in its collections.
The Gucci aesthetic often features imagery of big cats. There was a natural attraction to enter into a partnership with Panthera, a not-for-profit organisation dedicated to the conservation of wild cats. Gucci supports the Tigers Forever Programme for the recovery of tigers in the wild.